Intro to Disaster (SLP) Essay Example | Topics and Well Written Essays - 500 words

Intro to Disaster (SLP) - Essay Example In CRED (2010), earthquakes are the most frequent disaster to occur in Japan and the most economically damaging, followed by storm and flood. Japan and the Three Natural Phenomena As mentioned, Japan is prone to seismic activities, storm and floods due to their geological and geographic locations, which is also heightened by global warming. Following the earthquake, is a possibility of tsunami generation in the coastal areas of Japan. In 1993, â€Å"only 239 people died when a 30 m high tsunami smashed† in Hokkaido (Bird & Lubkowski, 2005, p. 271). This is due to the experience and knowledge of the residents. Although not all earthquakes can cause tsunamis, it is still imperative for people to have precautionary measures of a possible tsunami. This is necessary in terms of a needed time for self-evacuation, just as what happened to December 26 event. Unlike the July 17, 2006 tsunami of Java, Indonesia, the number of deaths in Japanese tsunamis is not so high. Johnson (2006) co ntends that â€Å"immediate assistance is crucial when natural disasters strike,† but precaution is a better way of addressing help. In other words, tsunami disaster prevention solves the problem before it occurs.

AVAYA Case Study (Marketing) Essay Example | Topics and Well Written Essays - 1000 words

AVAYA Case Study (Marketing) - Essay Example The firm faces competition from large global multinational firms and local regional service providers. The purpose of this paper is to analyze and formulate tactics and strategies to improve the marketing function at Ayala Corporation. Ayala has sever heal fundamental problems that are impeding the firm from achieving greater levels of growth. The company has several marketing and sales offices responsible for different strategic purposes. The decisional power is divided among too many places, a scenario that slows down the implementation process. Another problem is that the company separates marketing and sales considering them separate departments. This operating structure is inefficient because it creates inconsistencies in the approaches utilized to generate revenue. Sales generation is a task that should be handled by the marketing department and it should never have a separate leadership team responsible for its functionality. Ayala has to streamline its operation to integrate sales with the marketing department. The operation strategy of separating marketing and sales is risky because it can lead to internal disinformation, contrast philosophical approaches, and inconsistencies, and complications integratin g different sets of information packets. A new system that gives greater power over sales must be designed in a manner that the sales people are given the freedom to operate with autonomy to minimize the risk of conflict. A troublesome issue at Ayala is that the company utilizes a lot of indirect channels to generate sales. Indirect channels account for 53% of the company’s sales generation. The use of external channels undermines the ability of Ayala to implement its marketing campaigns effectively and to provide a level of customer service aligned with the company’s expectations. The strategy does have the advantage of lowering labor overhead, but it does not allow the firm to develop the abilities of its own